Questions To Ask Yourself Before Posting To Social Media
Are you asking yourself the appropriate questions before posting content? It’s a vital piece of your content marketing strategy. Taking the time to analyze your content before posting can create a value-based relationship with your audience, expand your audience, and create long-lasting relationships. For this to come to fruition, below are some essential questions to ask yourself before posting:
1. Will this post bring value to your audience?
· Your content should solve a problem that your audience may have.
· Your content should resonate with your audience in a way that brings value to their situation.
2. Does your content give your audience a reason to engage?
· Your content should be thought-provoking.
· Your content should give your audience a reason to begin a dialogue based on that content. This will initiate a conversation with other audience members, which can, in turn, generate an expansion of your current audience.
3. Is your content shareable?
· NOTE: not all of your content will be shareable. This is an element that should be considered consistently when planning your content marketing strategy.
· Your content should be valuable enough for your audience to share with their connections. Hopefully, their relationships will then share with their connections to expand your organic reach.
· This can allow one piece of content to expand your audience.
4. Is your content inspiring?
· Your content should inspire your audience to take action.
· Your content should go beyond generic motivational quotes and should be tailored to your audience.
There are numerous steps to take when creating a content marketing strategy. Don’t underestimate the power of these questions. Take your content strategy to the next level and generate long-lasting connections.
